How to make evergreen content

People often create content that is easily forgotten by the public within weeks and eve day of release. When this happens, that content is hardly ever going to be searched for and it becomes obsolete for SEO purposes. When you create evergreen content, you are posting information that is universally valuable and not just trendy.

If you want to make evergreen content, you need to focus on any content relating to your product that you know is going to be useful to people indefinitely. If you sell gardening tools, an evergreen topic would be how to take care of your gardening tools, while a trendy topic would be talking about a famous gardening tools company closing their doors.

The limited features of web builders

There are many people who believe that saving money and saving time on web design is very important. This is quite true, but you need to be able to create a fully responsive, functional, fast loading and aesthetically pleasing website. Unfortunately, the most basic website builders do not provide that kind of feature and they will produce very mediocre results.

It’s better to invest some of your time learning how to use a good content management system such as Wordpress. This is going to allow you to get the kind of results you want without having to worry about how good the outcome will be.

The truth about using animations on your website

We all remember the ways when flash-based animations ruled the web and the best websites had the highest number of visitors. This world came to a sudden halt when the mobile era started and mobile phones provided no flash compatibility features. This basically took flash from the top of the food chain in web design, to a completely obsolete status.

There are now other programing methods to implement flash on websites, but the truth is that we are living in an era that rewards simplicity and fast loading sites. Animations are only going to get in the way of that minimalistic and simplistic approach and that is going to force you to waste time trying to optimize loading times. The point is that animations should only be used when extremely necessary and the use of streamed video is more than enough to solve the problem.

Targeting is everything

If you ever heard of any successful marketer that didn’t use targeting for his online success, please ask him to teach the rest of us how to do that. I say this because there is basically no way to create a highly converting website if you are not getting Targeted visitors.

This is the main reason why it’s so important for you to learn how to attract a targeted audience and how to send them over to your content in order to start seeing conversions. This is the most essential art of marketing and once you master it, you are going to achieve incredible results with your business.

The reason why your website gets no traffic

Now you finally have your website set up and you have a lot of great content that is ready to be seen by the world, but when you check your website analytics, you notice that there are hardly those few visitors you are getting are just bouncing out.

There is a very simple reason why this is happening to you and it’s due to the lack of marketing strategies that will bring a targeted audience to your content. 9 out of 10 times, websites get no traffic because the site owners are not promoting the sites with efficient marketing methods.

Your site is always the backbone of your digital presence

This is one thing that many people seem to forget about and they don’t see how important it is to own a website and use it as the main publishing venue for all of your online content. This means that all the content you create for the web should be out on your website first and then shared to social media platforms and external blogs or emails.

This is the main reason why securing your own domain name and a good hosting plan is going to be so important. This is going to allow you to be in complete control of your content.

Wordpress plugins

Many Wordpress users go crazy with the implementation of plugins and they don’t realize that each plugging is a window to a vulnerability that can be exploited by hackers. This is one of the reasons why we consider that everyone who uses Wordpress should be careful in regards to the kind of plugins they use.

You should always do a search in regards to the kind of vulnerabilities and the safety of every plugin you get. The Wordpress community is quite active, so you could easily get guidance for this purpose.